Alaa El Choum is an accomplished creative designer and Projects Coordinator at Serex International Consultants (France), with a focus on interior design, architecture, and related fields. With over a decade of experience, he brings expertise in commercial and residential space design, furniture design, and landscape design, coupled with proficiency in 3D design software like 3dsmax, Lumion, and Revit. As a member of the management team at Serex International Consultants, Alaa oversees a range of responsibilities including managing projects to ensure they're completed on time and within budget, serving as the main point of contact for clients, coordinating with architects, engineers, and contractors for smooth project execution, efficiently allocating resources, maintaining documentation and ensuring quality control, managing budgets and mitigating risks, scheduling and problem-solving, and continuously seeking opportunities for process improvement. With a Bachelor’s Degree in Interior Design, Alaa combines academic knowledge with practical experience, making him an invaluable asset to Serex International Consultants. He ensures meticulous project management, from client briefings, design sketches, and presentations to overseeing estimation and costing processes, certification of invoices, and successful project deployment and execution.